31 In Style

You Need to Know About: Winser London

During London Fashion Week, I had the opportunity to see (and try on) nearly the entire range from Winser London. In the weeks between then and now, I’ve been living in and loving the items that I bought.  There are so many, I can’t include them all in one post, so I’ve narrowed it down to two.  I’m going to start with the firecracker, the hero piece, the wear-everywhere-outfit-making piece, the statement coat that ticks the boxes for ‘beautiful’ and for ‘useful’ in equal measure… this long warm wool knit red coat (pictured below).  Out of every item in my current rotation, this one gets the most compliments.  People in airports have stopped me to ask about it, friends I’ve not seen in a while covet (and ordered!) it, strangers remark on its vibrant colour (you KNOW how I feel about reds), and to be honest, I just feel amazing in it.  It looks sharp as hell, but it feels like you’re wearing a blanket– win-win.  Here I’ve just worn it with comfortable flats (I know!  Me!  Flats!  Sorry.) and a Breton tee for a day out shopping, but it works well smartened up with a dress underneath it or with a black tank, black jeans, and heels.


Winser London Hollywood Red coat                                                Coat, Trousers: Winser London  Shoes: Rupert Sanderson (old)  Breton tee: Saint James Bag: Hermes

Winsor London red coat
stylopedia birkin
ottolenghi                                                                                               (Gratuitious shot of Ottolenghi, behind me)

DSC_7281

Now before I get to the other things I bought, I’m going to tell you a little bit about the company (I had to get that rave about the Milano Coat in Sequinist Hollywood Red out of my system first; this isn’t a sponsored post, but I’m so excited about this range of clothing it sounds like it is!).  Winser London was launched in 2013, by a charming and super savvy lady named Kim Winser, who I had the opportunity to meet at Fashion Week.  She was at Marks and Spencer for 20 years (their youngest ever divisional director), then went to Pringle of Scotland and later Aquascutum (where as CEO she turned both ailing companies around).  After that, she was Chairman of Agent Provocateur and an advisor to Net a Porter.  She’s a renowned businesswoman (one of The Wall Street Journal’s 25 most successful European businesswomen, in fact) who decided to start her own brand with only an online presence and some occasional pop-ups in upscale department stores.  Not investing in brick and mortar stores has allowed her to produce clothes of exceptional quality at a surprisingly good price point.  In fact, the tweed pieces in her collection are made in the same factory in France as Chanel and Lanvin…  so THAT kind of quality!  There is no shortage of eye-wateringly expensive designer merchandise on the market, and sadly, no shortage of inexpensive lasts-one-season throwaway merchandise, but not so much in between.  Winser London was created to fill that gap in the middle (read more about her philosophy here).  Because she is a single mother who runs her own company and is also a non-executive director of the Peninsula Hotel and Property group (read: all around badass), she knows what busy women want and need in their wardrobes.  She can relate to the women who spend their hard-earned money on her clothing because she IS that woman.  We need clothes that pack well, that are stylish yet not in fashion-victim way,  that look elegant, and suit every occasion from walking the dog to a boardroom to a cocktail party.  In every phase of my day, Kim’s range has got me covered!  When I went crazy after first seeing the collection, I bought the cashmere loungewear for home that I mentioned here, I got the red coat above, the black trousers above, a knit biker jacket, two funnel-neck jerseys like the grey one featured below, and this cocktail dress…quite a spectrum.

What impressed me most about the Winser range is the quality of the fabrics used. Given her lineage from Aquascutum and Pringle, there is absolutely nothing that Kim does not know about knitwear. She champions the use of natural fibres, especially Merino wool.  The Winser leggings, trousers, and dresses all have just the right amount of stretch and are made of high-quality dense fabrics.  I can’t describe how soft and scrummy the sweater below is; it feels like I’m wearing a warm breeze wrapped in a feather and tied with a unicorn’s tail.  I bought it in cream and very oversized in grey, because I wanted to wear it exactly as I am here– as a slouchy dress with tights (and with boots if I’m running around doing errands).

Winser London is available online in the UK; have a look around the site and see what you think (note the clever use of Yasmin Le Bon, the 50+ face of the brand). They ship internationally, and in the US a limited range is available here in California.  There are plans to expand in the US (and elsewhere) in the next few years.  There is a real elegance to Winser London’s clothes; they’re simple enough that you can still add your own styling mark, but they still work well pared down.  I told Kim that when I first graduated from University and went to New York to work in finance, I would have loved to have had a range of clothing like hers to buy.  I couldn’t afford Donna Karan, but I needed ultra-professional, high quality suits and dresses which I could change the look of with jewellery and accessories, and that would still look good after many, many trips to the dry cleaners.  Here I am, 25 years later, still needing high-quality, affordable pieces in my wardrobe…  Who doesn’t?  Let me know what you think after exploring the website.

DSC_6999Jumper/Dress: Winser London

DSC_7010Love these generous cozy cuffs

DSC_7013

DSC_7121
Grey wool sweaterCan you feel just how deliciously soft this yarn is?

 

 

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31 Comments

  • Reply
    kate @veggie desserts
    December 8, 2015 at 12:19 PM

    That coat is amazing! It is the most perfect shade of red. Gorgeous.

    • Reply
      Lisa
      December 8, 2015 at 12:30 PM

      Thanks, Kate! I’m loving it. xx

    • Reply
      michelle
      December 8, 2015 at 1:46 PM

      Stylopedia RED! Love that 😉

  • Reply
    Helen @ family-friends-food.com
    December 8, 2015 at 1:10 PM

    I can see why that coat gets so many comments – gorgeous! And the jumper looks so snuggly. I love that shade of grey, too, although I have so many soft grey jumpers I may have to ban myself from buying another one for a while…!

    • Reply
      Lisa
      December 8, 2015 at 1:40 PM

      Thank you, Helen. I also had a grey jumper ban in place, but I broke it for this one. :-/ xx

  • Reply
    michelle
    December 8, 2015 at 1:45 PM

    Yes I can, it’s gorgeous! And the dove grey colour is to die for.
    I really enjoyed reading about Kim, her back story is beyond impressive & inspirational. Ever since I first became aware of “sweatshops” & the use of child labour in manufacturing I’ve had a strong desire to know the provenance of the clothing I buy. That interest extends to the individual behind a label so Thank you for including the bio on Kim Winsor – I’m off to check out her website now.
    Mx

    • Reply
      Lisa
      December 8, 2015 at 2:10 PM

      She is REALLY impressive…And nice! I think you’ll like her things, Michelle. They’re very versatile and easy to style. A few of the dresses, like the best selling “Miracle Dress” called the Grace, didn’t work on me at all, but they look great on other people. She’s been very good for the weaving mills in Scotland, so no child labour a la Primark. xx

  • Reply
    Abby
    December 8, 2015 at 2:59 PM

    I loved the coat the first time I saw you in it Lisa, and I love it now! The colour and the quality – unbeatable. I love your new hair-do too! Somebody’s having a make-over with new eyebrows and a new haircut:) Good on you! I need to go check out Winser now, maybe there’s a way I can squeeze another cashmere jumper onto my Christmas list:) Loved the post… xx Abby

    • Reply
      Lisa
      December 8, 2015 at 3:22 PM

      Awww, thank you Abby! It was time for me to have a bit of a makeover; I got so bored with my long hair I HAD to change it. xx

  • Reply
    Little Red
    December 9, 2015 at 2:59 AM

    That red coat is to die for!! I’ll be sure to check out this line. It all looks to be gorgeous stuff.

    • Reply
      Lisa
      December 9, 2015 at 7:33 AM

      Isn’t it? I wear it on repeat. I think you’d like it Little Red. xx

  • Reply
    Mithra Ballesteros
    December 11, 2015 at 3:12 PM

    So very glad to have found someone who digs into the backstory of fashion. I also love how meaty your posts are. And the great photos. Had never heard of Kim Winser. Her designs are timeless. Love the cocktail dress! Did you buy blue or black??

    • Reply
      Lisa
      December 11, 2015 at 3:30 PM

      Thanks so much, Mithra, that’s such a lovely compliment. Kim Winser is a real force of nature; I’m sure in a few years she’ll be well-known in the US. I bought the cocktail dress in blue since I wear so much black. xx

  • Reply
    Jodie filogomo
    December 11, 2015 at 3:36 PM

    That red coat is a stunner!! I’m a firm believer in a statement coat for the winter—beautiful! jodie
    http://www.jtouchofstyle.com
    #midlifeblogger

    • Reply
      Lisa
      December 11, 2015 at 4:21 PM

      Thank you Jodie! xx

  • Reply
    Helene Cohen Bludman
    December 11, 2015 at 5:13 PM

    The coat is drop dead gorgeous! Red has always been a good color on me. Not at all surprised you get compliments.

    • Reply
      Lisa
      December 11, 2015 at 6:59 PM

      Thank you, Helene. I’ve so enjoyed it! xx

  • Reply
    Maria
    December 29, 2015 at 7:11 PM

    I love discovering new British brands and this is definitely one I’ll keep an eye on! Thank you so much for sharing.

    x

    • Reply
      Lisa
      December 29, 2015 at 11:43 PM

      It is a pleasure, Maria! xx

  • Reply
    Laurie
    January 6, 2016 at 8:09 PM

    I was there at that press day too! We may have even past each other. I agree all that you say about the brand
    Laurie x

    • Reply
      Lisa
      January 6, 2016 at 8:12 PM

      Oh wow! Wouldn’t that have been fun to meet up there? xx

  • Reply
    Gina
    January 10, 2016 at 5:50 PM

    It finally snowed today, and I have a miserable cold, and I think one of these yummy sweaters would make me feel better. I want to be able to wear it tunic style, with tights or leggings. Is it long enough for that? Should I upsize?

    • Reply
      Lisa
      January 10, 2016 at 7:45 PM

      Lucky you with the snow, but sorry about your cold. That sucks. I have the grey in a size L, and it is definitely L! It is easily a dress, and is quite roomy, which is what I was after. I got the cream one in a size M, and honestly, I can still wear it with leggings or tights. It just isn’t quite as roomy (but is by no means fitted) and is a tad shorter. I’d probably go with a M for you. xx

      • Reply
        Gina
        January 11, 2016 at 4:00 PM

        Jumper ordered! I believe I will call it a jumper, instead of a sweater, since it’s so British that my bank sent me a fraud alert when I tried to use my card to purchase it!

        • Reply
          Lisa
          January 11, 2016 at 4:14 PM

          Ha ha ha! I can’t wait for you to wear you jumper! What colour did you get? xx

          • Gina
            January 11, 2016 at 4:41 PM

            The ivory. It was a close decision between that and gray, but I also have several gray sweaters already. Just curious, have you tried the jeans?

          • Lisa
            January 11, 2016 at 6:34 PM

            The ivory is gorgeous. You won’t believe how soft they are! The wool is amazing. I’ve not tried the jeans, but I’m going to soon. I want the white ones, but I need a few more months in the gym first! xx

  • Reply
    Gina Ikner
    January 18, 2016 at 11:24 PM

    My jumper arrived today! It fits perfectly and is as soft as anything could ever be. It’s softer than a little baby lamb or a kitten. I’m in love with it. Thank you!

    • Reply
      Lisa
      January 19, 2016 at 8:39 AM

      I’m so thrilled, Gina! Can you BELIEVE how soft it is? I love what Winser does with wool; they really get it right. xx

  • Reply
    No Fear of Fashion
    February 26, 2017 at 8:13 PM

    I missed this post as I didn’t know you back then. What a wonderful coat and wonderful flat shoes….. In awe.
    Greetje

    • Reply
      Lisa
      February 27, 2017 at 9:22 AM

      I just adore this coat too… and just about EVERY SINGLE THING Winser does! Thank you, sweetness. xx

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