I was having my hair cut yesterday, and turned the page to this ad. I don’t know why it annoys me so much, but it really does. Of course, I’m completely used to the airbrushed and gauzy-filtered photos of actresses once they are out of their twenties, selling anti-aging products to women in their sixties. L’Oreal, Dior, Lancome, etc have been doing this since, well, forever. But Kate Winslet (who I adore) is so overly filtered and blurry here. You’ll see what I mean when you have the magazine-sized ad in front of you soon. Even the accompanying slogan annoys me, because it isn’t even trying to be ironic!
I found two other recent photos of Kate where she looks REAL, and gorgeous, and confident in her beautiful skin… not airbrushed and filtered beyond recognition. She’s talented, she’s gorgeous, and for heaven’s sakes she isn’t even forty yet, so why all the airbrushing for an ad that is meant to be extolling confidence as beauty?
Actually, now that I have had a long Google image search for Lancome ads, I realise that I have never liked a single one. They are ALL hyper-airbrushed. I don’t like or use any of their products either. Having Lisa Eldridge (hallowed be her name) as a newly hired creative director won’t change my mind about the brand; I haven’t ever liked it. I don’t like their fragrances. I don’t like their skincare. I don’t like their colour products. And I especially don’t like how they sell to women, by making them look like they’re made of plastic. I find the ads a little disturbing. Here are a few examples:
What do you think? Am I unreasonable to expect Kate to look like Kate, or Julia to look like Julia, rather than some anodyne cartoon of themselves? And why are they all touching their faces or necks? Is that a Lancome thing? Argh, so many questions!