50 In Style

A Floral Dress for the Anti-Floral

 

Floral ASOS dress intro photo

When I saw this floral dress, I had one of those cloud-parting, breath-catching, love-at-first-sight style moments.  I don’t wear florals, but this particular floral dress appealed to me.  The funky bright colours keep it from veering into overly girly territory, and if you squint, it looks more like confetti than flowers (or so I told myself at Checkout).  In my more-is-more-less-is-a-bore mentality, I firmly believe a dress like this should not be saved only for evenings or special occasions.  Quite the contrary!  When an item of clothing makes you feel gleeful, why save it for ‘best.’   And why can’t ‘best’ be right now, today?  I can almost feel the seratonin leaping around in my brain when I wear something like this.

Close up, floral embroidered gown

Floral evening gown

Floral embroidery, ASOS dressCan’t stop staring at my new dress, sorry!

We had a sunny day this week after days and days of rain and leaden skies, so I begged my husband to come take photos of this dress before it sells out online.  Unfortunately, the fashion brigade is on it like a bonnet, but there are sizes 6-12 left as of right now.  Like a lot of ASOS dresses, it runs a tad small.

After we shot these photos in Little Venice, we went to Notting Hill to run some errands and have a coffee; on Westbourne Grove, no one bats an eye if you swan around in a dress like this in the morning!  I didn’t have time to change, and after errands it was nearly time to pick up my son early from school, so I did the school run in this dress too. From there, I took him straight to his swim lesson, so… I wore it poolside.  He always goes to the soft play area with the other children after swim lessons, so I sat chatting with all the other mums about chicken pox and house renovations wearing this.  I got a lot of compliments on it after wearing it for a full day, I can tell you that.  It is also a ‘gay fashion men will stop you in the street to gush’ dress, which is a huge plus in my book.

Floral ASOS evening dress, blue bridge

floral dress in Little Venice

ASOS floral maxi dress

Here are the rational reasons (not the love-at-first-sight ones) I bought this dress.  I think it looks well above its £130 price point; it has a real Gucci and Valentino feel with the extravagant floral embroidery on tulle.  It is very versatile; I can wear it for evening as a showstopper, and wear it daytime as a maxi dress.  The only thing I’d change is the little removable slip dress inside for a slightly longer one, maybe even a full length one (sometimes).  I’d also like to try a brightly coloured slip dress underneath.  I’ll play with it and see.  This dress looks AMAZING with a cheery faux fur stole; my sky blue one is perfect with it for an offbeat czarina vibe.  It even works surprisingly well with that more-is-more sparkly Swarovski necklace I wore a few posts ago.  If I can think of enough different ways to wear an item of clothing, I can justify the purchase.  For today, I wanted to demonstrate its versatility and style it right down, to make my point that even an ‘occasion dress’ can be worn for every day (as I accidentally did the day we shot the pictures).  Here, I added a studded belt worn with the buckle at the back (bought from WalMart about 8 years ago!), some tough multi-buckled Zara flats, and my beloved Balanciaga biker jacket.  Shopping links for whole outfit are below the next photo.

ASOS Floral dress Floral dress: ASOS  Buckled flats: Zara  Belt: old (similar)  Biker jacket: Balenciaga  Earrings: Eternal  Sunglasses: ZeroUV  Clutch: old

Floral dress, backlit

Details, floral dress, biker, and accessoriesDetails

My favourite Boucheron sapphire and tsavorite chameleon ring was in his habitat amid all the floral print!

Floral dress, earrings, and crystal shoesThe same shoes and earrings I wore in my Paris post.  What a difference a dress makes, eh?!

Floral dress with Biker jacket

Floral close up of fabricFloral fabric close up

While I’m here, I’d like to extol the virtues of the bloggers paradise website, ASOS, where this modestly priced dress came from.  Now, if you just land on the homepage and have a quick snoop around, you’ll quickly come to the conclusion that this is not a website for the 40+ woman.  The styling is not aimed at us, the trends are not aimed at us, and the ‘voice’ of the website is all a bit student-ish.  However, you’d be missing out on some real hidden gems if you click away.   So, how do you shop ASOS  like a grown-up, without wasting lots of time (or the will to live) scrolling through pages and pages of crop tops, wrap-front miniskirts, and novelty print onesies?  Go to the homepage and do a search for the keywords ‘ASOS Salon’ or ‘ASOS Premium’.  This filters out a lot of the uninteresting merchandise and brings up their better pieces.  If you like the Scandi brand COS (I don’t, too boxy and minimalist for me) then use the keywords ‘ASOS White’ for COS-like style.  For a broader search, click on  WOMEN category and then select ‘Designer’ from the drop down menu.  OR, search for specific brands that you like (Ganni, Whistles, Wildfox, BCBG, etc.).  Personally, I do a search for the keywords ‘sequin’, ’embellished’, or ‘faux fur’, and then go from there!  There is still a lot to wade through.  For instance, a search for ‘choker’ turns up 768 results, so if you’re after a specific item or trend, this is a good place to come.  People are always surprised that a piece as good as this dress would be from ASOS, so I thought I’d share my filter trick with you.  I found it by using ‘ASOS Salon!’  Have you found any gems at ASOS before?

P.S.  Some readers have mentioned they can’t find links to the items I post with a photo, so I’m going to start listing them here as well:

Floral dress: ASOS
Buckled flats: Zara
Heels: Lotus
Belt: old (similar)
Biker jacket: Balenciaga
Earrings: Eternal Collection
Sunglasses: ZeroUV
Clutch: old (similar)

linking to: notdressedaslamb, notdeadyetstyle, fashionshouldbefun

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50 Comments

  • Reply
    Greet Moens
    January 20, 2017 at 7:39 AM

    Thank you for sharing this with us! In love with your Boucheron ring

    • Reply
      Lisa
      January 20, 2017 at 9:12 AM

      Thank you, Greet, my lovely. I’m in love with it too; I named the chameleon Claude when I got it, hahaha! xx

  • Reply
    Gail Hanlon
    January 20, 2017 at 8:57 AM

    That is indeed a beautiful dress and you wear it beautifully too. Asos is one of my go-to stores, I check the app every week to see what’s new and you can find some amazing stuff – in particular their shoes. And I’m over 50!

    Gail
    http://www.isthismutton.com

    • Reply
      Lisa
      January 20, 2017 at 9:11 AM

      Thank you Gail, and I’m SO PLEASED you’ve discovered the joy of ASOS bargains! I agree about their shoe range; they really do embellished shoes like nobody’s business. ASOS needs to understand we’re their customer too. xx

  • Reply
    RetroChicMama
    January 20, 2017 at 11:06 AM

    Aha! You ventured over to the dark side my dear – The dark floral side that is 😉 I’m with you on not being a fan of girlie florals however strong colour against a black background somehow punks it up just the right amount to turn my head. And Oh baby you have indeed turned my head here!
    The dress is breathtaking as you say but you are even more breathtaking wearing it Lisa.
    I vote for the biker & flats as the best way to style it…so far. Can’t wait to see you re-style it.
    xx

    • Reply
      Lisa
      January 20, 2017 at 1:58 PM

      Awwww, thank you so so much, Michelle. I’m sure I’ll get a lot of mileage out of this one! xx

  • Reply
    jess jannenga
    January 20, 2017 at 1:40 PM

    Hi Lisa,
    I ADORE this dress and it looks so fabulous on you! I have been searching for an embroidered dress ever since the embroidered trend came out. I am a fan of ASOS, and did find an embroidered dress after all. I have been for shopper there for years as they have a great return policy and plenty of inventory! I love how colorful it is and the shorter hemline with the slip underneath is wonderful! Love the moto jacket with it as it offers a bit of girly-edgy vibe. I had seen this dress on my search and it is fantastic to see it on. That frog ring is adorable!
    Have a wonderful weekend!
    jess xx
    http://www.elegantlydressedandstylish.com

    • Reply
      Lisa
      January 20, 2017 at 2:02 PM

      Thanks so much, Jess! Another happy ASOS fan, I see! They really do have just about everything on there, don’t they? xx

  • Reply
    jodie filogomo
    January 20, 2017 at 2:34 PM

    Lisa—what a stunning dress! And as much as I like it in the top photos, I LOVE it with the studded belt, flats & leather jacket even more!! Now that’s the way to change things up!!
    jodie
    http://www.jtouchofstyle.com

    • Reply
      Lisa
      January 20, 2017 at 6:54 PM

      Thank you, Jodie. I just don’t believe in buying many dresses that you can ONLY wear for special occasions, so I try to make them very very very versatile! xx

  • Reply
    Mithra Ballesteros
    January 20, 2017 at 3:46 PM

    Just ordered. The U.S. site is out of anything larger than an ‘8’ so we shall see. Even with heels, I’ll have to chop off a chunk from the bottom but maybe I’ll turn that into a choker! Hoping this dress works for a glammy blog conference I’m attending next month in sunny Palm Desert. And one last point — I absolutely love love love your style and never tire of your posts. Once a week isn’t enough in my opinion but I’ll just have to make do and share you with your real life.

    • Reply
      Lisa
      January 20, 2017 at 6:53 PM

      Oooo, I can’t wait to see you in this, Mithra! You’ll rock it. Thank you so much for your love for my posts… as you know, the feeling is completely mutual. I adore your blog and never miss my weekly Coupe de Bubble Joy! xx P.S. Keep me posted on the dress 😀

  • Reply
    LA CONTESSA
    January 20, 2017 at 4:27 PM

    CHELSEA FLOWER SHOW is CALLING YOUR NAME IN THAT DRESS!!!!!!!!!!!!
    I like your idea of a longer slip………with COLOR!
    YOU took it from night time to day time in a FLASH!
    BRAVA!
    I’m a 14 so didNOT ORDER as you said it runs SMALL………………………….
    But I see my BUDDY MITHRA did and is coming to MY STATE!!!!!!!!!!
    MAYBE A TRIP DOWN TO SAY HELLO is in ORDER…………….SEE WHAT THESE BLOGS DO!!!!!!!!!
    XX

    • Reply
      Lisa
      January 20, 2017 at 6:50 PM

      It is a PERFECT Chelsea Flower Show dress, for sure! Mithra will ROCK it, no doubt. It really is just spectacular what these blogs can do. I love that you and Mithra know each other. We’re all connected, like some crazy online family. I can’t wait to see you in a few months. xx

  • Reply
    Liz
    January 20, 2017 at 4:36 PM

    Breathtaking Lisa. You look AMAZING and being a lover of florals, I absolutely love this dress. Your husband did a fine job with the photogaphy too and the backdrop is perfection. Perfection from top to toe (with both lots of accessories) xxxxx

    • Reply
      Lisa
      January 20, 2017 at 6:47 PM

      Thank you so much, Liz. I knew you’d love this dress! xx

  • Reply
    Glenda
    January 20, 2017 at 6:19 PM

    Yes indeed, Lisa! I heard the angels singing as soon as I clicked onto your blog. What a beautiful dress, and you make it even more beautiful.

    • Reply
      Lisa
      January 20, 2017 at 6:47 PM

      Oh, gosh, Glenda. Thank you so much, my lovely. xx

  • Reply
    Suzi
    January 20, 2017 at 9:50 PM

    What a great post and brilliant advice for shopping at ASOS! I have always wanted to shop there so will give it a go. xx

    • Reply
      Lisa
      January 21, 2017 at 12:02 PM

      Thank you, Suzi. Let me know how you get on! xx

  • Reply
    Nancy Baten
    January 21, 2017 at 8:52 AM

    What a stunning dress! And I love the pictures!

    • Reply
      Lisa
      January 21, 2017 at 12:01 PM

      Thank you, Nancy! xx

  • Reply
    Abby@Midlifecrisisnut
    January 21, 2017 at 1:10 PM

    I’m dreaming of one of those see-through dresses that are on fashion right now. They’re so sexy and kind of boudoir-ish. Yours of course stands out because its so vibrant and hip which I love, plus you look absolutely stunning in it! Also, thank you for introducing us to ASOS-for-grown-ups browsing, I usually bought items from there for my 11-year old daughter and had no idea of Premium and Salon. ???? ❤️ Abby

    • Reply
      Lisa
      January 22, 2017 at 3:44 PM

      Thank you, sweet Abby! I just got impatient with trawling through so much merchandise, so I figured out a better way… I’m sure I miss a few good pieces, but I just don’t have the time or patience to examine everything on there. xx

  • Reply
    Emma Peach
    January 21, 2017 at 4:51 PM

    The dress is really beautiful and you look stunning as always! I’m a huge fan of Asos but I do find there’s a lot of stuff to wade through to find the gems. I’ll be trying your tips for filtering out the tat! It usually takes so long to find what I want my basket gets emptied before I’ve finished browsing, which really annoys me!

    Emma xxx
    www. style-splash.com

    • Reply
      Lisa
      January 22, 2017 at 3:42 PM

      Emma, that is exactly what used to happen to me. And when you have a child, who has time to wade through 800 chokers?! or 600 pairs of jeans, or whatever vast amount of any category is on offer? Happy shopping, and let me know if you dig up any style-truffles on there 🙂 xx

  • Reply
    Stevie Wilson
    January 22, 2017 at 8:48 PM

    Love the dress, Love the way you accessorized it even more!!

    • Reply
      Lisa
      January 23, 2017 at 8:43 PM

      Thank you so much, Stevie! xx

  • Reply
    No Fear of Fashion
    January 22, 2017 at 9:01 PM

    This dress is so damned gorgeous, I would have copied you straight away. Certainly for that price. But my cards are still in the freezer. Until April at least. Never mind… sigh. What a perfect dress. Styled beautifully in two ways. And as you said, there will be more ways. Your husband should receive compliments too. Excellent photos!!
    Greetje
    PS that dress near the poolside? Funny. Although I fully agree never to save your best dresses for Sundays. What a waste.

    • Reply
      Lisa
      January 23, 2017 at 8:41 PM

      Thanks, Greetje! Yes, I HAD to have it when I saw it. It would be fab on you too! I’ll pass along your compliments to my husband… I’ll save them for a time when he’s not so enthusiastic about going out and taking pictures 🙂 xx

      • Reply
        No Fear of Fashion
        January 27, 2017 at 9:20 PM

        No no no, that is too obvious. You need to pass the compliments on now. So he can savour them.

        • Reply
          Lisa
          January 30, 2017 at 12:01 PM

          You’re probably right! xx

  • Reply
    Miss Cellany
    January 22, 2017 at 10:26 PM

    Both you and London are looking great in these photos. The dress is great and the details are best seen with the black slip so I would want to wear a longer length than the one supplied. Your ring is the perfect accessory. Very brave for being out and about in summer dress in January!

    • Reply
      Lisa
      January 23, 2017 at 8:39 PM

      Thank you, Miss Cellany! Yes, it was crazy to wear this in January, but this dress is selling fast, so if I didn’t get it photographed and on the blog, then people wouldn’t be able to buy it in time if they love it. I consider it a public service, ha ha ha 🙂 xx

  • Reply
    Patti
    January 22, 2017 at 11:46 PM

    Gorgeous, and fierce! Love all the extra pieces too. Thanks for linking, xo

    -Patti
    http://notdeadyetstyle.com

    • Reply
      Lisa
      January 23, 2017 at 8:36 PM

      Thanks, Patti! xx

  • Reply
    Maggie@ThriftShopFashionista
    January 24, 2017 at 1:44 AM

    That is really a stunning dress!

    • Reply
      Lisa
      January 24, 2017 at 6:23 PM

      Thank you, Maggie! xx

  • Reply
    Tamera Beardsley
    January 24, 2017 at 4:15 PM

    What an absolutely magnificent post my dear!! It all has my fashion loving heart truly racing! I am sending you a fashion post standing ovation!! Firstly you look absolutely gorgeous … and have styled this fab piece with perfection! But what I adore equally … how you grounded this stellar piece with not only real life wearing … but thoughtful contemplation behind it’s purchase … and inspiring tips on how to navigate the ASOS online store! It is a wonderful thing … to read such a well written and photographed post!

    Big love and admiration from Southern California!
    xoxo
    Tamera

    • Reply
      Lisa
      January 24, 2017 at 6:23 PM

      Oh wow, that’s such a compliment coming from you, Tamera. Yours is one of my favourite blogs, and your style never ever ceases to inspire me. I’m so pleased you like the post. I really have to think twice about purchases these days… I have so many things, so it has to make sense and get a lot of use. Maybe you’ll find some things on ASOS; their accessories and sequin/embellished/embroidered categories are usually well-stocked!

      Thank you so much for your kind words, lovely Tamera xxx

  • Reply
    furcoatbigknickersblog
    January 26, 2017 at 7:29 PM

    I’m gutted this has sold out love it. you look wonderful in it xx

    • Reply
      Lisa
      January 26, 2017 at 10:48 PM

      Oh what a pity! ASOS’s good stuff goes so fast 🙁 We’ll find you a similar one xx

  • Reply
    dawnlucy
    January 26, 2017 at 10:54 PM

    WOW WOW WOW! You look amazing in this oh-so-special dress! And the styling is just super cool and perfect! And did I say WOW?!! Thanks for linking up, Gorgeous!

    OXOX
    Dawn Lucy
    http://fashionshouldbefun.com

    • Reply
      Lisa
      January 27, 2017 at 8:32 PM

      Awwww, thanks so much, Dawn! xx

  • Reply
    Little Red
    January 27, 2017 at 6:03 AM

    Gorgeous! I love florals like that. The dark floral makes me think of Erdem.

    • Reply
      Lisa
      January 27, 2017 at 8:32 PM

      Thanks, Little Red. Yes, you’re right, there is an Erdem feel about this. xx

  • Reply
    Stella Asteria
    January 30, 2017 at 10:29 AM

    What a wonderful dress my dear Lisa! I think you should wear florals more often, they really suit you, especially this sheer dress. Totally giving Valentino and Gucci vibes! I can’t agree with you more about not keeping favourite dresses and things for ‘special occasions’. Every day should be treated as a special occasion right? I actually have a similar dress from Zara that I have only worn once in a concert in Vienna, and another time with ballerinas and leather jacket just as you 😀 I will definitely wear it more often now! That Boucheron ring though! <3 Love it so much! You are the queen of statement jewellery and garments!
    Happy Monday my beautiful friend!
    xoxo
    Stella
    http://www.stellaasteria.com

    • Reply
      Lisa
      January 30, 2017 at 12:05 PM

      Thank you Stella! It is such a pleasure when you REALLY fall in love with an item of clothing. I adore this dress too, and I’m getting a lot of wear out of it already. The Boucheron ring is a real favourite… and it came from the Boucheron store on Place Vendome, not too far from you! I could get lost in that store… so many amazing designs. We’ll have to go explore there some time! xx

  • Reply
    MsChanda
    February 3, 2017 at 2:18 PM

    This look is absolutely AMAZING! And the photography and backdrop, everything works so well with each other!! ♥

    xx, Chanda | www/mschanda.com

    • Reply
      Lisa
      February 3, 2017 at 8:33 PM

      Thanks so very much, MsChanda! xx

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